Amy Callahan

amycallahanAmy is the Co-Founder and Chief of Staff of Collective Bias, a social shopper media agency. Collective Bias facilitates the creation of real shopper media by connecting groups of social media influencers to the brands and retailers they use in their daily lives. Their Social Fabricâ„¢ community drives conversations on a wide variety of social media platforms in order to build consumer engagement and brand loyalty that ultimately lead to sales conversion.

Since starting Collective Bias almost three years ago, Amy has focused on developing strategic online, mobile and social solutions for her clients. She has also developed a Social Media 101 program that provides companies education coming into this new space.

Amy brings over 10 years of experience to Collective Bias. She has helped direct the efforts of such national brands as Newell-Rubbermaid, Colgate-Palmolive, ConAgra Foods and Abbott Nutrition and retailers such as Walmart, Sam’s Club, Kroger and Safeway.

Amy is a member of the NWA Emerging Leaders Legacy Team and serves with the National Association For Professional Women organization.