Drew has spent the majority of his career working in the marketing technology community in Central Arkansas. Drew is currently Vice President and Client Partner in Merkle’s High Tech market practice. In this role, Drew is focused on client engagement by delivering business results to clients in the High Tech segment through the integrated delivery of Merkle services, and the attainment of his clients’ business goals. Drew’s experience is deeply rooted in data quality, effective CDI (customer data integration), and marketing strategies.
Drew has been privileged to work with wonderful brands during his career including Dell, Lowe’s, The Container Store, The Home Depot, Stage Stores, JC Penney, IBM, Microsoft and others. He has 20-plus years’ experience in assisting marketers in effective uses of data driven technologies to improve marketing results.
Prior to joining Merkle, Drew was Executive Vice President at IDM responsible for establishing a data operations center developing marketing solutions that supported IDM clients. Prior to that, he was Vice President of Field Sales, North America for Acxiom Corporation. A leader who is passionate about preparing our next generation of marketing talent, Drew served three terms as a board trustee with MarketingEDGE. He is currently a member of the board of Holy Sews, a non-profit ministry. Drew holds a degree in Finance from the University of Central Arkansas.