Jeannette Balleza is the director of The ARK Startup Accelerator Challenge. She owns Scribe Marketing, Inc., a provider of a creative, critical approach to marketing with an emphasis on content, and she is a co-founding Archivist of award-winning family history website DeadFred Genealogy Photo Archive. Currently, she serves as a Board Member of the Northwest Arkansas Entrepreneurship Alliance, advises a number of small businesses and non-profit organizations and is part of the team spearheading the region’s first co-working space, The Iceberg. She is a member of The CEO Forums of Northwest Arkansas, and she coordinates the Professional Women’s Network Washington County. She was honored as one of Northwest Arkansas Business Journal‘s “40 Under 40” in 2008, and in 2009 she was selected as one of 135 U.S. entrepreneurs by British Airways to attend The Face of Opportunity Global Business Summit Conference in London.