Permjot started angel investing after having served as Sales and Marketing Director for Ernst & Young Entrepreneurial Services in London. Having organized the prestigious Entrepreneur of the Year competition for 2004, Permjot was able to learn first hand what it took to be a successful start up and the problems they encounter along the way. He has now invested in over 25 start ups in three countries (Canada, UK and South Africa). Permjot regularly mentors companies from around the world.
After leaving Ernst & Young, Permjot founded Help with Sales. This business, which Permjot is still active in, helps companies with their commercialisation approach and strategy. Permjot has helped companies manage their sales strategy through critically approaching their sales pitch and approach. Permjot has found that in most cases companies have failed to align their offering with a client need.
Permjot co-founded a fund management business called Flight & Partners Ltd which now has around $20m under management. The fund, which started in early 2008, currently invests in distressed situations. In 2010, following his work at www.seedcamp.com. Permjot was nominated as one of the Best Mentors to Start ups in Europe by Techcrunch.
Permjot Valia gained a degree in Economics with Honours from the University of Leeds in 1993. In 2000 he obtained his MBA from the Open University. Permjot lives in London and spends about a week a month in Canada.